Election campaigning in East and Southeast Asia : globalization of political marketing /
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| Format: | Book |
| Language: | English |
| Published: |
Aldershot, England ; Burlington, VT :
Ashgate,
c2006.
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Table of Contents:
- The globalization of political marketing : an introduction / Christian Schafferer
- Electoral campaigning in Japan / Christian Schafferer with Kawakami Kazuhisa
- Electoral campaigning in Taiwan / Christian Schafferer
- Electoral campaigning in Malaysia / Lim Hong Hai and Ong Kian Ming
- Electoral campaigning in the Philippines / Julio Teehankee
- Is there an Asian style of electoral campaigning? / Christian Schafferer.