Emotion and reason in consumer behavior /
"Emotion and Reason in Consumer Behavior strives to understand and describe some of the emotional and rational reasons for consumers' choices of products and their processing of commercial messages. Chaudhuri also shows some of the effects these motivational forces have on marketing outcom...
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| Format: | Book |
| Language: | English |
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Amsterdam ; Boston :
Elsevier Butterworth-Heinemann,
c2006.
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