Marketing planning for financial services /
"Marketing Planning for Financial Services is a sourcebook and checklist against which product managers in the financial services industry can build and validate their marketing plans. The book illustrates the whole range of marketing techniques and puts each into its context within the financi...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Aldershot, Hants, England ; Burlington, VT, USA :
Gower,
c2005.
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| Subjects: | |
| Tags: |
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|
3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |