Qualitative marketing research /
"As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market understanding and insight is...
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| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
London ; Thousand Oaks, Calif. :
SAGE,
2001.
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| Subjects: | |
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3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |