The good corporate citizen : a practical guide /

"The Good Corporate Citizen is a step-by-step guide to the best practices in corporate citizenship - and, specifically, corporate philanthropy - used by numerous top U.S. businesses. Through thought-provoking questions, examples, and case studies, author Doris Rubenstein advises company leaders...

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Bibliographic Details
Main Author: Rubenstein, Doris.
Format: Book
Language:English
Published: Hoboken, N.J. : John Wiley & Sons, c2004.
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Table of Contents:
  • pt. 1. Background
  • Ch. 1. Philanthropy and Corporate Citizenship
  • Ch. 2. Why Conduct a Corporate Citizenship Program?
  • Ch. 3. Who Gives?
  • pt. 2. Practical Guidance for Planning Your Program
  • Ch. 4. Choosing the Decision Makers and Procedures
  • Ch. 5. Defining the Mission
  • Ch. 6. Scheduling
  • Ch. 7. Budgeting and Financial Administration
  • Ch. 8. Identify Internal Areas for Impact
  • Ch. 9. Ways of Giving
  • Ch. 10. Relating Corporate Citizenship Activities to the Company's Products, Services, and Mission
  • Ch. 11. Researching Possible Investments
  • Ch. 12. Assessment
  • Ch. 13. Selecting Grant Recipients
  • Ch. 14. Postgrant Evaluation
  • Ch. 15. Celebrations and Publicity
  • Ch. 16. Review and Revision
  • pt. 3. Appendices
  • App. A. Sample Plans
  • App. B. Sample Form Letters
  • App. C. Sample Scholarship Letters of Agreement
  • App. D. Selected Resources for Corporate Citizenship Planning and Education.