Mathematical models of distribution channels /
"Mathematical Models of Distribution Channels Identifies eight "Channel Myths" that characterize almost all analytical research on distribution channels. The authors prove that models that incorporate one or more Channel Myths generate distorted conclusions; they also develop a method...
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Kluwer Academic Publishers,
2004.
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| Series: | International series in quantitative marketing ;
17. |
| Subjects: | |
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