Emotions, advertising and consumer choice /
"Emotions, Advertising and Consumer Choice focuses on recent neurological and psychological insights - originating from brain scanning or neurological experiments - on basic emotional processes in the brain and their role in controlling human behaviour. These insights are translated by the auth...
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| Format: | Book |
| Language: | English |
| Published: |
[Denmark] :
Copenhagen Business School Press,
2007.
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| Edition: | 1st ed. |
| Subjects: | |
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