Integriertes Marketing für professionelle Fussballvereine : eine Analyse der Anspruchsgruppenorientierung in der deutschen Fussballbundesliga /
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| Pengarang Utama: | |
|---|---|
| Format: | Buku |
| Bahasa: | German |
| Diterbitkan: |
Frankfurt am Main :
Peter Lang,
c2008.
|
| Siri: | Strategisches Marketingmanagement ;
Bd. 11. |
| Subjek-subjek: | |
| Penanda-penanda: |
Tambah Penanda
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| LEADER | 01296nam a2200313Ia 4500 | ||
|---|---|---|---|
| 001 | 011530232-8 | ||
| 005 | 20081027171342.0 | ||
| 008 | 080927s2008 gw a b 000 0 ger d | ||
| 020 | |a 9783631569986 (pbk.) | ||
| 035 | 0 | |a ocn421234189 | |
| 040 | |a NyNyMAR |c NyNyMAR | ||
| 043 | |a e-gx--- | ||
| 050 | 0 | 0 | |a GV943.3 |b .O38 2008 |
| 090 | |a GV943.3 |b .O38 2008 | ||
| 100 | 1 | |a Oettgen, Nora. | |
| 245 | 1 | 0 | |a Integriertes Marketing für professionelle Fussballvereine : |b eine Analyse der Anspruchsgruppenorientierung in der deutschen Fussballbundesliga / |c Nora Oettgen. |
| 246 | 3 | 0 | |a Analyse der Anspruchsgruppenorientierung in der deutschen Fussballbundesliga |
| 260 | |a Frankfurt am Main : |b Peter Lang, |c c2008. | ||
| 300 | |a lxxxviii, 248 p. : |b ill. ; |c 21 cm. | ||
| 490 | 1 | |a Strategisches Marketingmanagement, |x 1860-062X ; |v Bd. 11 | |
| 500 | |a Originally presented as the author's thesis (doctoral)--European Business School, Oestrich-Winkel, Germany. | ||
| 504 | |a Includes bibliographical references. | ||
| 610 | 2 | 0 | |a Fussball-Bundesliga. |
| 650 | 0 | |a Soccer |x Economic aspects |z Germany. | |
| 650 | 0 | |a Soccer |z Germany |x Marketing. | |
| 650 | 0 | |a Professional sports |x Economic aspects |z Germany. | |
| 830 | 0 | |a Strategisches Marketingmanagement ; |v Bd. 11. |x 1860-062X | |
| 988 | |a 20080805 | ||
| 906 | |0 VEN | ||