Buying in : the secret dialogue between what we buy and who we are /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
Random House,
c2008.
|
| Edition: | 1st ed. |
| Subjects: | |
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Table of Contents:
- The desire code
- The pretty good problem
- The straw man in the gray flannel suit
- Rationale thinking
- Ignoring the Joneses
- Murketing [sic]
- Chuck Taylor was a salesman
- Rebellion, unsold
- Click
- Very real
- The murkiest common denominator
- The commercialization of chitchat
- The brand underground
- invisible badges
- Murketing ethics
- What's the matter with Wal-Mart shoppers?
- Beyond the thing itself.