OBD : obsessive branding disorder : the business of illision and the illusion of business /

Conley offers an investigation into our culture of obsession, and requires us to consider the grave ramifications of our branded world.

Disimpan dalam:
Butiran Bibliografi
Pengarang Utama: Conley, Lucas.
Format: Buku
Bahasa:English
Diterbitkan: New York : BBS/Public Affairs, c2008.
Edisi:1st ed.
Subjek-subjek:
Penanda-penanda: Tambah Penanda
Tiada Penanda, Jadilah orang pertama menanda rekod ini!
LEADER 01324cam a22002894a 4500
001 011546791-2
005 20080820145853.0
008 080716s2008 nyu b 001 0 eng
010 |a  2008275064 
020 |a 9781586484682 
035 0 |a ocn234362082 
040 |a DLC  |c DLC  |d DLC 
050 0 0 |a HF5415.1255  |b .C66 2008 
100 1 |a Conley, Lucas. 
245 1 0 |a OBD :  |b obsessive branding disorder : the business of illision and the illusion of business /  |c Lucas Conley. 
246 3 0 |a Obsessive branding disorder 
250 |a 1st ed. 
260 |a New York :  |b BBS/Public Affairs,  |c c2008. 
300 |a 230 p. ;  |c 22 cm. 
504 |a Includes bibliographical references (p. 205-211) and index. 
505 0 |a Loyalty beyond reason -- A branding company town -- Feeding the monster -- Buying our way into being -- Ad creep -- Poisoning the grapevine -- Invisible branding -- Getting inside our heads -- Getting personal -- The future of an illusion. 
520 |a Conley offers an investigation into our culture of obsession, and requires us to consider the grave ramifications of our branded world. 
650 0 |a Branding (Marketing) 
650 0 |a Brand name products. 
776 0 8 |i Online version:  |a Conley, Lucas.  |t OBD.  |b 1st ed.  |d New York : BBS/Public Affairs, ©2008  |w (OCoLC)609236949 
988 |a 20080826 
906 |0 DLC