The art of lobbying : building trust and selling policy /
This book examines strategies and techniques from the perspective of those who are lobbied--the people who know what resonates and what falls flat in congressional offices.
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| Format: | Book |
| Language: | English |
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Washington, D.C. :
CQ Press,
c2009.
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Table of Contents:
- The Interviews and the survey ; Research regime, significance, and scope of the investigation ; Organization of the book
- The lobbyist's professional world. Types of lawmakers ; The legislative environment ; Congressional culture ; Congressional Structure ; Legislative staff ; The client ; Legislators' incentives
- Red flags. Covert activity ; Assets for hire ; Campaign contributions: the 800 pound gorilla
- Political "Capitol"-gains and losses. Anticipating gains and losses: the key questions
- Inside the door (and beyond). The office meeting ; Tactical best practices ; Tactical missteps
- The lobbyist's ask. Forms of the ask: enlisting support from other members of congress ; Hands-on legislating ; Lobbyists and the executive branch ; The peripherals ; Additional action requests
- Designing and executing a lobbying campaign. The core elements of a campaign ; The strategic plan ; The importance of tactics
- Conclusion. Observations about the study interviews ; Strong consensus ; Mixed opinions ; A final note.