Advertising : principles & practice /
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| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J. :
Pearson/Prentice Hall,
c2006.
|
| Edition: | 7th ed. |
| Subjects: | |
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| LEADER | 01049cam a22003254a 4500 | ||
|---|---|---|---|
| 001 | 011909438-X | ||
| 005 | 20090330164006.0 | ||
| 008 | 050406s2006 njua b 001 0 eng | ||
| 010 | |a 2005047639 | ||
| 020 | |a 0131465600 | ||
| 020 | |a 9780131465602 | ||
| 035 | 0 | |a ocm59148361 | |
| 040 | |a DLC |c DLC |d BAKER |d NLGGC |d YDXCP |d OCLCQ |d IG# |d BTCTA |d VP@ | ||
| 042 | |a pcc | ||
| 050 | 0 | 0 | |a HF5823 |b .W455 2006 |
| 082 | 0 | 0 | |a 659.1 |2 22 |
| 100 | 1 | |a Wells, William, |d 1926- | |
| 245 | 1 | 0 | |a Advertising : |b principles & practice / |c William Wells, Sandra Moriarty, John Burnett. |
| 246 | 3 | |a Advertising : principles and practice | |
| 250 | |a 7th ed. | ||
| 260 | |a Upper Saddle River, N.J. : |b Pearson/Prentice Hall, |c c2006. | ||
| 300 | |a xxxi, 592 p. : |b col. ill. ; |c 29 cm. | ||
| 504 | |a Includes bibliographical references (p. 575-580) and index. | ||
| 650 | 0 | |a Advertising. | |
| 650 | 1 | 7 | |a Reclame. |2 gtt |
| 650 | 1 | 7 | |a Effectiviteit. |2 gtt |
| 700 | 1 | |a Burnett, John, |d 1944- | |
| 700 | 1 | |a Moriarty, Sandra E. |q (Sandra Ernst) | |
| 988 | |a 20090330 | ||
| 906 | |0 DLC | ||