The 21st century media (r)evolution : emergent communication practices /
"The emergence of 'new media' and social media is widely discussed in contemporary society. However, media and public communication are mostly analyzed within particular theoretical frameworks and within specific disciplinary fields. Such approaches have created polarized views on med...
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| Format: | Book |
| Language: | English |
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New York :
Peter Lang,
c2010.
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Table of Contents:
- Introduction
- The new mediaspeak : media language and terminology today
- Understanding the mediascape : philosophies and theories of emergent media
- Sorting myths and cyberbole from trends and tipping points
- The future of community and culture
- The future of mediated politics
- The future of journalism
- The future of advertising
- Future media business models
- The future of public relations
- The future for organizations and business.