McQuail's mass communication theory /

A new edition of the pre-eminent text in mass communication theory. Nothing else in the field is as comprehensive, as authoritative, or as popular. The market leader by some distance.

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Bibliographic Details
Main Author: McQuail, Denis.
Format: Book
Language:English
Published: Los Angeles, Calif. ; London : SAGE, c2010.
Edition:6th ed.
Subjects:
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