To Groupon or not to Groupon : the profitability of deep discounts /
We examine the profitability and implications of online discount vouchers, a new marketing tool that offers consumers large discounts when they prepay for participating merchants' goods and services. Within a model of repeat experience good purchase, we examine two mechanisms by which a discoun...
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| Main Author: | |
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| Corporate Author: | |
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
[Boston] :
Harvard Business School,
c2010, 2011.
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| Edition: | [Rev.] |
| Series: | Working paper (Harvard Business School) ;
11-063. |
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3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |