Inbound marketing : get found using Google, social media, and blogs /
For decades marketers have interrupted their way into buyers' wallets with TV and radio advertising, cold calling, and email blasting. But this type of marketing is coming to an end, as buyers get more and more sophisticated about blocking interruptions using TiVo, Sirius Satellite Radio, spam...
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| 格式: | 图书 |
| 语言: | English |
| 出版: |
Hoboken, N.J. :
Wiley,
c2010.
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| 丛编: | New rules of social media series.
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| 010 | |a 2009020145 | ||
| 015 | |a GBA974237 |2 bnb | ||
| 016 | 7 | |a 015336832 |2 Uk | |
| 020 | |a 9780470499313 (cloth) | ||
| 020 | |a 0470499311 (cloth) | ||
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| 040 | |a DLC |c DLC |d BTCTA |d YDXCP |d C#P |d CDX |d EUF |d UKM |d DEBBG |d ALAUL | ||
| 050 | 0 | 0 | |a HF5415.1265 |b .H353 2010 |
| 082 | 0 | 0 | |a 658.8/72 |2 22 |
| 100 | 1 | |a Halligan, Brian, |d 1967- | |
| 245 | 1 | 0 | |a Inbound marketing : |b get found using Google, social media, and blogs / |c Brian Halligan and Dharmesh Shah. |
| 260 | |a Hoboken, N.J. : |b Wiley, |c c2010. | ||
| 300 | |a xxiii, 226 p. : |b ill. ; |c 24 cm. | ||
| 490 | 1 | |a New rules of social media series | |
| 500 | |a Includes index. | ||
| 505 | 1 | |a Introduction ---- PART ONE: INBOUND MARKETING. Chapter 1. Shopping Has Changed ... Has Your Marketing? --- Chapter 2. Is Your Web Site a Marketing Hub? --- Chapter 3. Are You Worthy? ---- PART TWO: GET FOUND BY PROSPECTS. Chapter 4. Create Remarkable Content --- Chapter 5. Get Found in the Blogosphere --- Chapter 6. Getting Found in Google --- Chapter 7. Get Found in Social Media --- Chapter 8. Convert Visitors into Leads --- Chapter 9. Convert Prospects into Leads --- Chapter 10. Convert Leads to Customers ---- PART FOUR: MAKE BETTER DECISIONS. Chapter 11. Make Better Marketing Decisions --- Chapter 12. Picking and Measuring Your People --- Chapter 13. Picking and Measuring a PR Agency --- Chapter 14. Watching Your Competition --- Chapter 15. On Commitment, Patience and Learning --- Chapter 16. Why Now? ---- Tools and Resources ---- Tips from the Trenches for Startups. | |
| 520 | |a For decades marketers have interrupted their way into buyers' wallets with TV and radio advertising, cold calling, and email blasting. But this type of marketing is coming to an end, as buyers get more and more sophisticated about blocking interruptions using TiVo, Sirius Satellite Radio, spam protection, and Do Not Call lists. Buyers are moving their shopping and learning to search engines, the blogosphere, and the social media web.Get Found exposes proven best practices required to leverage the changing nature of buyer behavior. Learn how to use social media to intrigue your best customers to come to you- "get found" online. In simple language, the book explains how to: a- make changes to your website so that it ranks higher for terms typed in by your target market Identify and engage bloggers so they drive their readership to your site to enter your sales funnel; b- start a blog that will become part of the 1% of blogs that succeed; c- effectively use LinkedIn, Facebook, Twitter, YouTube, and other social media sites; d- track your progress in search engines, the blogosphere, and social mediasphere and continually improve your strategy; and e- double-down on cost-effective sources of leads and divest cost-prohibitive sources. -- Description from http://www.textbooksrus.com (Oct. 17, 2011). | ||
| 650 | 0 | |a Internet marketing. | |
| 630 | 0 | 0 | |a Google. |
| 650 | 0 | |a Social media |x Economic aspects. | |
| 650 | 0 | |a Marketing |x Blogs. | |
| 650 | 0 | |a Customer relations. | |
| 650 | 0 | 7 | |a Marketing. |2 swd |
| 650 | 0 | 7 | |a World Wide Web 2.0. |2 swd |
| 655 | 7 | |a Blogs. |2 fast | |
| 655 | 0 | |a Electronic books. | |
| 700 | 1 | |a Shah, Dharmesh, |d 1967- | |
| 776 | 0 | 8 | |i Print version: |a Halligan, Brian, 1967- |t Inbound marketing. |d Hoboken, N.J. : Wiley, ©2010 |z 9780470499313 |w (DLC) 2009020145 |w (OCoLC)299694618 |
| 830 | 0 | |a New rules of social media series. | |
| 988 | |a 20111201 | ||
| 906 | |0 DLC | ||