The first mile : a launch manual for getting great ideas into the market /
"You have a great idea, now what? That first mile--where an innovation moves from an idea on paper to the market--is often plagued by failure. In fact, less than one percent of ideas launched by big companies end up having real impact. The ideas aren't the problem. It's the process. T...
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| 格式: | 图书 |
| 语言: | English |
| 出版: |
Boston, Massachusetts :
Harvard Business Review Press,
[2014]
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3rd Floor Main Library
| 索引号: |
A1234.567 |
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| 复印件 1 | 可用 |