Leading digital : turning technology into business transformation /
"Leading Digital makes the provocative argument that the next imminent phase of digital technology adoption - driven by the convergence of mobility, analytics, social media, cloud computing, and embedded devices - will make everything that's happened so far look like a prelude. The authors...
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| Format: | Book |
| Language: | English |
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Boston :
Harvard Business Review Press,
2014.
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Table of Contents:
- What is digital mastery?
- Creating a compelling customer experience
- Exploiting the power of core operations
- Reinventing business models
- Crafting your digital vision
- Engaging the organization at scale
- Governing the transformation
- Building technology leadership capabilities
- Framing the digital challenge
- Focusing investment
- Mobilizing the organization
- Sustaining the digital transformation.