The brand challenge : adapting branding to sectorial imperatives /
"The Brand Challenge provides a comprehensive and topical examination of the application of branding across a variety of categories such as luxury goods, media, football clubs and cities; it proves essential reading for anyone involved in branding decisions or wanting to know more about the bra...
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| Other Authors: | , , , , , , , , , , , |
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| Format: | Book |
| Language: | English |
| Published: |
London ; Philadelphia :
Kogan Page,
2015.
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| Subjects: | |
| Tags: |
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3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |