R for Marketing Research and Analytics /
This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning c...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Cham :
Springer International Publishing : Imprint: Springer,
2015.
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| Series: | Use R!
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| Subjects: | |
| Tags: |
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3rd Floor Main Library
| Call Number: |
A1234.567 |
|---|---|
| Copy 1 | Available |