From big data to big profits : success with data and analytics /
This title examines the technological, operational, and market transformations underway that are driving how Big Data is perceived and monetised in the post-Internet era. The book provides a framework for assessing Big Data readiness and an evaluation on the performance of firms in leveraging Big Da...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York, NY :
Oxford University Press,
[2015]
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3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |