Flexing the frame : TMT framing and the adoption of non-incremental innovations in incumbent firms /
Why do incumbent firms so frequently reject non-incremental innovations? One reason is due to the firm's top management team's (TMT) lack of frame flexibility, i.e., an inability to expand the organization's categorical boundaries so as to encompass a wider range of emotionally resona...
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| Main Authors: | , , |
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| Corporate Author: | |
| Format: | Book |
| Language: | English |
| Published: |
[Boston] :
Harvard Business School,
[2017]
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| Series: | Working paper (Harvard Business School) ;
17-091. |
| Tags: |
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3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |