City branding and new media : linguistic perspectives, discursive strategies and multimodality /
Like nations and regions, cities have become aware of the importance of building a convincing reputation to engage their local and global stakeholders ; residents, businesses, investors, tourists, students, sports and cultural organisations. Thanks to this wide potential reach, the city brand has ex...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
[Basingstoke] :
Palgrave Pivot,
2014.
|
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
3rd Floor Main Library
| Call Number: |
A1234.567 |
|---|---|
| Copy 1 | Available |