Escalation in Decision-Making : Behavioural Economics in Business.
When a venture seems to be faltering, do you persist and hope that things will get better or do you cut your losses? Rich in case studies involving real business decisions and dilemmas, Escalation in Decision-Making reveals why social scientists believe that owners may not respond rationally to such...
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| Format: | eBook |
| Language: | English |
| Published: |
Farnham :
Ashgate Pub.,
2011.
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| Online Access: | Ebook Central Academic Complete |
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Ebook Central Academic Complete3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |