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Fundraising and institutional advancement : theory, practice, and new paradigms /

"In this timely textbook, authors Drezner and Huehls take the interdisciplinary, complex nature of the study of philanthropy and fundraising and apply it to the field of higher education. Covering issues of increasing importance to institutions--including donor cultivation, growth of fundraisin...

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Bibliographic Details
Main Author: Drezner, Noah D.
Other Authors: Huehls, Frances.
Format: Book
Language:English
Published: New York : Routledge, 2015.
Series:Core concepts in higher education.
Subjects:
Educational fund raising > United States.
Universities and colleges > United States > Finance.
Universities and colleges > Public relations > United States.
College publicity > United States.
EDUCATION > Higher.
College publicity.
Educational fund raising.
Universities and colleges > Finance.
Universities and colleges > Public relations.
United States.
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