Brand personality and image on customer retention: examining Islamic banking services in Malaysia
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| Main Authors: | , , |
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| 格式: | Conference or Workshop Item |
| 语言: | English |
| 出版: |
2009
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| 主题: | |
| 在线阅读: | http://irep.iium.edu.my/10471/ http://irep.iium.edu.my/10471/4/Brand_Personality_and_Image.pdf |
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