Case studies as a learning tool in marketing to undergraduates
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| Pengarang-pengarang Utama: | , |
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| Format: | Bab Buku |
| Bahasa: | English |
| Diterbitkan: |
IIUM Press
2011
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| Subjek-subjek: | |
| Capaian Atas Talian: | http://irep.iium.edu.my/25864/ http://irep.iium.edu.my/25864/ http://irep.iium.edu.my/25864/1/Chapter_12.pdf |
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