Islamic banks: Contrasting the drivers of customer satisfaction on image, trust, and loyalty of Muslim and non-Muslim customers in Malaysia
The purpose of this study is to investigate customer satisfaction and its effect on image, trust, and customer loyalty for Islamic banks. The study uses data from Islamic banks and dual-window Islamic banks, pertaining to two different customer segments (Muslims and non-Muslims). Findings – The res...
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| Pengarang-pengarang Utama: | , , |
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| Format: | Artikel |
| Bahasa: | English |
| Diterbitkan: |
Emerald Group Publishing Limited
2013
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| Subjek-subjek: | |
| Capaian Atas Talian: | http://irep.iium.edu.my/30202/ http://irep.iium.edu.my/30202/ http://irep.iium.edu.my/30202/ http://irep.iium.edu.my/30202/1/Amin%2CZaidi_and_Fontaine.pdf |
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