Measuring consumer based brand equity sportswear market in Malaysia
Today's sportswear industry is booming in Malaysia. Sportswear items became a common and popular category of consumer goods as it gives young people a more relaxed lifestyle and greater comfort. Consumers wear athletic apparel not only in sports activities alone, but also at home, in school, at...
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| தலைமை எழà¯à®¤à¯à®¤à®¾à®³à®°à¯à®•à®³à¯: | , |
|---|---|
| வடிவமà¯: | Monograph |
| மொழி: | English |
| வெளியீடபà¯à®ªà®Ÿà¯à®Ÿà®¤à¯: |
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2012
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| பகà¯à®¤à®¿à®•à®³à¯: | |
| நிகழà¯à®¨à®¿à®²à¯ˆ அணà¯à®•à®²à¯: | http://irep.iium.edu.my/33601/ http://irep.iium.edu.my/33601/ http://irep.iium.edu.my/33601/1/EDW_A10-179-0726..pdf |
| கà¯à®±à®¿à®¯à¯€à®Ÿà¯à®•à®³à¯: |
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