The impact of customer satisfaction on word-of-mouth: conventional banks of Malaysia investigated
Purpose – The main purpose of this paper is to test the impact of customer satisfaction on word-of-mouth in the banking industry of Malaysia. Design/methodology/approach – A framework was developed based on the extensive review of literature, with two variables – customer satisfaction and word-of...
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| Main Authors: | , , |
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| 格式: | Conference or Workshop Item |
| 语言: | English English |
| 出版: |
2013
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| 主题: | |
| 在线阅读: | http://irep.iium.edu.my/35085/ http://irep.iium.edu.my/35085/1/final_program_schedule___hceims_2013.pdf http://irep.iium.edu.my/35085/2/Jan_et_al.-_Impact_of_Customer_Satisfaction_on_WOM-ok.pdf |
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