Service quality and students’ satisfaction towards purchasing online educational resources

The aim of this research is to explore the degree of influence of the variables:reliability, responsiveness, ease of use and security on the student satisfaction in purchasing online educational resources. A sample of 250 Malaysian and foreign students from different level participated in this inqu...

Penerangan Penuh

Disimpan dalam:
Butiran Bibliografi
Pengarang-pengarang Utama: Rahman, Muhammad Sabbir, Abu Zarim, Zainal
Format: Artikel
Bahasa:English
English
Diterbitkan: American Research Institute for Policy Development 2014
Subjek-subjek:
Capaian Atas Talian:http://irep.iium.edu.my/37042/
http://irep.iium.edu.my/37042/
http://irep.iium.edu.my/37042/1/Acceptance_letter_MKT_ID_1019.pdf
http://irep.iium.edu.my/37042/2/Full_paper.pdf
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