E-consumer protection in Malaysia: misleading information in advertisement
Advertising is widely used on the Internet either to promote goods sold or to entice consumer towards a particular web site, especially in e-commerce relating to business to consumer (B2C). Advertising is considered as a powerful promotional activity and its practices is the same as to face-to-face...
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| தலைமை எழà¯à®¤à¯à®¤à®¾à®³à®°à¯à®•à®³à¯: | , |
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| வடிவமà¯: | Conference or Workshop Item |
| மொழி: | English English |
| வெளியீடபà¯à®ªà®Ÿà¯à®Ÿà®¤à¯: |
2014
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| பகà¯à®¤à®¿à®•à®³à¯: | |
| நிகழà¯à®¨à®¿à®²à¯ˆ அணà¯à®•à®²à¯: | http://irep.iium.edu.my/40942/ http://irep.iium.edu.my/40942/ http://irep.iium.edu.my/40942/1/misleading_information_in_advertising.pdf http://irep.iium.edu.my/40942/8/40942.pdf |
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