Determinants of 3G Adoption in Malaysia: A Structural Analysis
The main aim of this paper is to examine the factors that affect consumers’ decisions to adopt 3G. The factors that are studied in this research include perceived ease of use (PEOU), perceived usefulness (PU), perceived cost (PC), social influence (SI), self efficacy (SE), privacy and security (...
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| Main Authors: | , , , |
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| 格式: | Article |
| 语言: | English |
| 出版: |
Taylor & Francis
2010
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| 主题: | |
| 在线阅读: | http://eprints.intimal.edu.my/270/ http://eprints.intimal.edu.my/270/ http://eprints.intimal.edu.my/270/1/7.pdf |
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| 总结: | The main aim of this paper is to examine the factors that affect
consumers’ decisions to adopt 3G. The factors that are studied in
this research include perceived ease of use (PEOU), perceived
usefulness (PU), perceived cost (PC), social influence (SI), self
efficacy (SE), privacy and security (PS), and fun or enjoyment
(FE). The collection of data comprises of 371 mobile phone
users in Malaysia. Structural equation modelling was applied to
test the hypothesis developed in this research study. The findings
from this study indicated that PU, SE and PS have a significant
impact on consumers’ decision to adopt Third Generation (3G).
There are several implications from this study. Firstly, this study
focuses on 3G adoption in a fast growing, developing country.
Secondly, our study has also extended traditional TAM models
by incorporating additional variables related to culture. As many
developing countries are starting to embrace 3G technology, our
study allows the government as well as service providers of these
countries to formulate appropriate business strategies based on
our study. |
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