Prototyping, Customer Involvement and Speed Information Dissemination in New Product Success
Purpose Rapid prototyping can potentially accelerate the entire process of new product development (NPD), enabling a high level of customer involvement and hence new product success (NPS). This study aims to examine the relationship between prototyping and NPS, and the moderating effect of customer...
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| வெளியீடபà¯à®ªà®Ÿà¯à®Ÿà®¤à¯: |
Emerald Group Publishing Limited
2015
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| பகà¯à®¤à®¿à®•à®³à¯: | |
| நிகழà¯à®¨à®¿à®²à¯ˆ அணà¯à®•à®²à¯: | http://eprints.intimal.edu.my/526/ http://eprints.intimal.edu.my/526/ http://eprints.intimal.edu.my/526/ |
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