Consumers’ Online Purchase Intention: A Study among University Students in Malaysia
E-commerce is one of the crucial trading methods in the worldwide. Hence, it is important to understanding consumers’ online purchase intention. This research aims to examine factors that influencing consumers’ online purchase intention among university students in Malaysia. Besides, the most signif...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/575/ http://eprints.intimal.edu.my/575/1/MBA%20-%2034.pdf |
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