The Impact of Relationship Marketing On Customer Loyalty in Malaysian Banks
With a high competition in service market, firms seek to find the best way to create their loyalty customers. Then many service providers, especially banks, use relationship marketing as a strategic approach to maintain long-term relationship with customers. By conducting long-term relationship with...
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| தலைமை எழà¯à®¤à¯à®¤à®¾à®³à®°à¯: | |
|---|---|
| வடிவமà¯: | Thesis |
| மொழி: | English |
| வெளியீடபà¯à®ªà®Ÿà¯à®Ÿà®¤à¯: |
2012
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| பகà¯à®¤à®¿à®•à®³à¯: | |
| நிகழà¯à®¨à®¿à®²à¯ˆ அணà¯à®•à®²à¯: | http://eprints.intimal.edu.my/771/ http://eprints.intimal.edu.my/771/1/101.pdf |
| கà¯à®±à®¿à®¯à¯€à®Ÿà¯à®•à®³à¯: |
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