Study on Packaging Elements That Affect Consumer Purchase Decisions of Body Wash Products in Klang Valley, Malaysia
Packaging plays an important role in today’s competitive market as a means of attracting consumer attention, due to the growth of self-service retail and other changes in consumer buying patterns. The main objective of this thesis is to examine packaging elements that can influence consumer purchase...
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| தலைமை எழà¯à®¤à¯à®¤à®¾à®³à®°à¯: | |
|---|---|
| வடிவமà¯: | Thesis |
| மொழி: | English |
| வெளியீடபà¯à®ªà®Ÿà¯à®Ÿà®¤à¯: |
2014
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| பகà¯à®¤à®¿à®•à®³à¯: | |
| நிகழà¯à®¨à®¿à®²à¯ˆ அணà¯à®•à®²à¯: | http://eprints.intimal.edu.my/848/ http://eprints.intimal.edu.my/848/1/161.pdf |
| கà¯à®±à®¿à®¯à¯€à®Ÿà¯à®•à®³à¯: |
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