Consumer Decision Making Styles in Shopping Behavior Among Students: A Study Between Gender
The general purpose of this study was to investigate the decision making style of Malaysian consumer on shopping behavior. The specific aim of this study is to investigate the different approach of male and female Malaysian consumer towards shopping behavior. The researcher used Sproles and Kendall&...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2010
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| Subjects: | |
| Online Access: | http://etd.uum.edu.my/2619/ http://etd.uum.edu.my/2619/1/Nur_Haslina_Ramli.pdf http://etd.uum.edu.my/2619/2/1.Nur_Haslina_Ramli.pdf |
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