The Relationship Between Brand Images and E-Commerce Practice on Firm Performance in Indonesia
These researches provide Indonesian e-commerce practice in Indonesia and brand image on firms’ performance. Methods of research use quantitative related on 250 respondents give contributions. This research framework use independent variables (brand image and e-commerce practice) and dependent variab...
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| Format: | Thesis |
| Language: | English |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://etd.uum.edu.my/3672/ http://etd.uum.edu.my/3672/ http://etd.uum.edu.my/3672/1/s800032.pdf |
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