Effectiveness of sales manager's leadership in implementing lead management: A case study on Tan Chong Motors (Sarawak)

The mission of Tan Chong Motors (TCM) Sarawak was to fulfill top management’s vision for Sarawak Region Mid-Term Plan of increasing the current market share of 3.6% (for year 2011) to 24.4% by 2016. The sales management and leadership behaviors of present Heads of Branch (HOBs) were found to be inef...

Penerangan Penuh

Disimpan dalam:
Butiran Bibliografi
Pengarang Utama: Ooi, Chin Lye
Format: Thesis
Bahasa:English
English
Diterbitkan: 2015
Subjek-subjek:
Capaian Atas Talian:http://etd.uum.edu.my/5333/
http://etd.uum.edu.my/5333/1/s94152.pdf
http://etd.uum.edu.my/5333/2/s94152_abstract.pdf
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