Corporate social responsibility in Malaysia / Mustaffa Mohamed Zain
Corporate Social Responsibility (CSR) started slowly in Malaysia. However, because of internal and external pressures, CSR has picked up pace in the new millennium. New terms which were alien to many previously such as transparency, accountability, governance, sustainability, ethics and many mor...
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| Format: | Buku |
| Bahasa: | English |
| Diterbitkan: |
UPENA
2009
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| Subjek-subjek: | |
| Capaian Atas Talian: | http://ir.uitm.edu.my/11304/ http://ir.uitm.edu.my/11304/1/PL_PROF%20DR%20MUSTAFFA%20MOHAMED%20ZAIN%20%20%2009.pdf |
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| Ringkasan: | Corporate Social Responsibility (CSR) started slowly in Malaysia.
However, because of internal and external pressures, CSR has picked
up pace in the new millennium. New terms which were alien to
many previously such as transparency, accountability, governance,
sustainability, ethics and many more are now becoming household
words. These terms are not only spoken, but also practiced.
Malaysian companies are now more aware of the three 'P' concept;
Profit, People and Planet. This paper generally looks at the state
of play (What, When, How and Why) of CSR in Malaysia. It
confirms that CSR is commonly practiced by Malaysian companies.
However, participating in CSR and disclosing CSR information
are two completely different things. A particular theme which was
popular a while ago may no longer be so now. Current issues reflect
the themes of disclosure. Different company characteristics such
as size, profit, ownership, industry, governance and other related
factors also proved to be important factors in what and how much
companies disclose. The impetus for disclosure also differs from one
company to another. Some may disclose to discharge accountability
while others due to pressures or trying to legitimize their business.
Corporate social reporting in Malaysia, even though is still in its
infancy stage, has its own unique characteristics. The amount,
theme and reason for disclosure may have some similarity with the West but it is the effect of culture and religion in Malaysia, such
as modesty, openness, close-knit community and Islamic values,
which are contrasting have the largest influence for companies to
disclose or not to disclose CSR information. This paper also looks
at the expectation gap between the providers and users of CSR
information. Suggestions to bridge the gap particularly identifying
the roles to be played by the professionals, companies, academicians
and government are provided. Finally, this paper looks at the way
forward for CSR in Malaysia by rebutting some opinions and
providing some insights to the future. |
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