The influence of environmental factors on the effect of market orientation towards business performance of SMEs in Yemen / Waleed Mohammed M. Al-Sabir
SMEs represent the vast majority of establishments in the Arab world and particularly in Yemen, where they represent 990/0 of the total number of establishments. These establishments lack a deep understanding of the importance of marketing to achieve their goals and continued growth. In addition, th...
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| Format: | Thesis |
| Language: | English |
| Published: |
2015
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| Online Access: | http://ir.uitm.edu.my/16329/ http://ir.uitm.edu.my/16329/1/TP_WALEED%20MOHAMMED%20M.%20AL-SABIR%20BM%2015_5.pdf |
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