Tourist purchasing satisfaction on symbolic items and consumer shopping goods / Siti Amalina Mohd Yazid
The tourism industry will ensure tourists’ splurge in the country they visited. Tourists purchase because of the desire for keepsake and tangible memories of their holiday experience. Moreover, tourists purchase items that may represent the destination or reminding them of the trip they had and the...
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| Format: | Thesis |
| Language: | English |
| Published: |
2013
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| Online Access: | http://ir.uitm.edu.my/17735/ http://ir.uitm.edu.my/17735/1/TM_SITI%20AMALINA%20MOHD%20YAZID%20HM%2013_5.pdf |
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