An exploratory study on marketing practices of small firms in Malacca / Runaiza Tumin
As we can see, the growth of small firm and its importance to the nation's economies has been accompanied by a significant increase in interest in the nature of marketing practices. This project paper has mainly concentrated on the understanding of marketing practices and its implementation by...
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| Format: | Monograph |
| Language: | English |
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Faculty of Business and Management
2002
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| Online Access: | http://ir.uitm.edu.my/19443/ http://ir.uitm.edu.my/19443/1/PPb_RUNAIZA%20TUMIN%20BM%2002_5.pdf |
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