The effectiveness of promotion towards customer awareness on ASG scheme in ASNB Kuala Lumpur / Siti Fadilah Othman

Nowadays, most Malaysians are more interested in investing their money with the intention to increase their savings. This is because they are more concerned towards the future of themselves in terms of family, children as well as a step for protection if the rainy days come unexpectedly. Therefore,...

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Bibliographic Details
Main Author: Othman, Siti Fadilah
Format: Monograph
Language:English
Published: Faculty of Business and Management 2007
Subjects:
Online Access:http://ir.uitm.edu.my/19495/
http://ir.uitm.edu.my/19495/1/PPb_SITI%20FADILAH%20OTHMAN%20BM%2007_5.pdf
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