The antecedents for improving customer relationship management performance: organization value and customer value/ Samsudin Wahab, Nor Azila Mohd Noor and Ahmad Nawir Abu Amrin
Unlike the psychological consumerism cry of “Customer is the King”, the attributes of CRM have only come into sight in the recent decades. The attributes that among others include customer acquisition, retention and development are meaningless if both the organization top management and the practiti...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University Publication Centre (UPENA)
2007
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| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/19648/ http://ir.uitm.edu.my/19648/1/AJ_SAMSUDIN%20WAHAB%20JA%20T%2007.pdf |
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