Differentiating services: A study of hotel’s brand image
The current study examines the service brand images of hotels in Malaysia. The attraction and popularity of Malaysia as destination for tourism has created a competitive pressure among servicing sectors particularly the hotel industry to attract and maintain tourist’s loyalty to their hotels. These...
Disimpan dalam:
| Pengarang-pengarang Utama: | , |
|---|---|
| Format: | Conference or Workshop Item |
| Diterbitkan: |
2011
|
| Subjek-subjek: | |
| Capaian Atas Talian: | http://eprints.um.edu.my/12818/ http://eprints.um.edu.my/12818/1/62%2DSharifahFaridahSyedAlwi.pdf |
| Penanda-penanda: |
Tambah Penanda
Tiada Penanda, Jadilah orang pertama menanda rekod ini!
|