Impact of social media's perceived online community value on user's responses
Increasingly, consumers use social media as a vehicle for pre-purchase information gathering and post purchase experience sharing. Although existing social media research provides some valuable insights, it is relatively lacking in theory based research on the basic mechanisms through which desired...
Disimpan dalam:
| Pengarang-pengarang Utama: | , , , , |
|---|---|
| Format: | Conference or Workshop Item |
| Diterbitkan: |
2017
|
| Subjek-subjek: | |
| Capaian Atas Talian: | http://uruae.org/siteadmin/upload/7991UH0317051.pdf http://uruae.org/siteadmin/upload/7991UH0317051.pdf http://eprints.um.edu.my/18123/1/All.pdf |
| Penanda-penanda: |
Tambah Penanda
Tiada Penanda, Jadilah orang pertama menanda rekod ini!
|