Tendency of Generation-Y in Malaysia to Purchase Online Technological Products
The purpose of this study is to investigate the determinants that influence the behavioural intention of online purchases among generation Y. The rapid growth of broadband web internet technology changes our life style of consumers by offering a wide variety of products online. Main novelty of this...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
Medwell Journals
2016
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| Online Access: | http://medwelljournals.com/abstract/?doi=ibm.2016.134.146 http://medwelljournals.com/abstract/?doi=ibm.2016.134.146 http://umpir.ump.edu.my/13915/1/fim-2016-sorooshian-Tendency%20of%20Generation-Y.pdf http://umpir.ump.edu.my/13915/7/fim-2016-sorooshian-Tendency%20of%20Generation-Y.pdf |
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