The Backbone of Key Successful Branding Strategies in the 21st Century: Innovation in Design Technology, Decision Making on Product Quality, and Collaborative Communications

hi the 21st century, the awareness of applying recent advanced intelligent technologies to promote a firm 's brand image ir the key to the success of expanding its business. Sttch implication demands efforts in strategic planning and massive investment from the. top management team, However, m...

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Bibliographic Details
Main Authors: Ho, Cheong Lee, Noraziah, Ahmad, Herawan, Tutut
Format: Book Section
Published: Information Science Reference 2017
Subjects:
Online Access:https://books.google.com.my/books?id=l7_FDQAAQBAJ&pg=PA717&dq=The+Backbone+of+Key+Successful+Branding+Strategies+in+the+21st+Century:+Innovation+in+Design+Technology,+Decision+Making+on+Product+Quality,+and+Collaborative+Communications&hl=en&sa=X&ved=0ahU
https://books.google.com.my/books?id=l7_FDQAAQBAJ&pg=PA717&dq=The+Backbone+of+Key+Successful+Branding+Strategies+in+the+21st+Century:+Innovation+in+Design+Technology,+Decision+Making+on+Product+Quality,+and+Collaborative+Communications&hl=en&sa=X&ved=0ahU
http://umpir.ump.edu.my/17565/1/13.%20The%20Backbone%20of%20Key%20Successful%20Branding%20Strategies%20in%20the%2021st%20Century%20Innovation%20in%20Design%20Technology%2C%20Decision%20Making%20on%20Product%20Quality%2C%20and%20Collaborative%20Communications.pdf
http://umpir.ump.edu.my/17565/7/13.%20The%20Backbone%20of%20Key%20Successful%20Branding%20Strategies%20in%20the%2021st%20Century%20Innovation%20in%20Design%20Technology%2C%20Decision%20Making%20on%20Product%20Quality%2C%20and%20Collaborative%20Communications.pdf
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